>Date: Thu, 22 Aug 1996 12:33:49 -0500
>From: manoj <pcm@mail.utexas.edu>
>To: speyer@tools.org
>Subject: Intl. Conference on Electronic Markets
Hi Attached is a brief announcement of the forthcoming International Conference on Electronic Markets to be held in Austin, Texas, on Nov 6-8. Further details are available from the conference webpage at http://ecworld.utexas.edu/others/flyer.html
We would appreciate it if you could post this announcement on the ICEIMT list and any other lists or relevant announcement pages at tools.org or texas-one. Thank You (on behalf of Dr Andrew Whinston) Manoj
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International Conference on Electronic Markets
Conference Home Page http://ecworld.utexas.edu/others/flyer.html
Theme : Electronic Markets Date : November 6-8, 1996 Location : ICē Institute, 2815 San Gabriel, Austin, Texas 78705 About program: contact Dr. Andrew Whinston at 512-471-8879 About registration/logistics: contact the RGK Foundation at 512-474-9298 or jhampton@zilker.net Sponsors : * ICē Institute * Center for Information Systems Management * College and Graduate School of Business Administration at The University of Texas at Austin; * RGK Foundation * National Science Foundation
This conference is designed to address research and business issues in electronic markets facing academia and industry in a scenario of dramatic and fundamental changes being brought about in the way people do business by the Internet and associated technologies. The conference will bring together experts in various aspects of electronic commerce and define a research agenda which will enable companies to understand the prerequisites and implications of these sweeping changes so as to reengineer organizational structures and business processes to respond effectively and to launch new initiatives that would position them to ride this tidal wave into the 21st century.
With the rapid adoption of networking technology by companies, the last one year has witnessed amazing changes in the way the business is done. Electronic Commerce has been redefining all facets of business in a revolutionary manner. The driving force behind this movement is the perception that information, its dissemination, and ease of access are crucial to the effective functioning of any organization, especially in a world where companies have to deal with suppliers, customers, partners and their own units distributed across the world and make fast decisions. The new electronic markets will enable companies not only to develop new information based products and services, but to extend their business globally as well. No one can afford to ignore the changes already set in motion, if they are to retain the competitive edge in a new and often baffling world.
Electronic Markets are no longer merely a projected vision of technocrats; they are already the reality, and millions of dollars are being transacted among such markets everyday. Players in such markets have been creating ripples in Wall Street as well. Electronic commerce is already playing a significant role in determining corporate strategy and in creating value. While companies have been responding to the emergence of these new markets, the real challenge is to recognize it as the driving force that will change the basic tenets of management and to form an integrated vision that will reengineer business processes, organizational structure and workflows so as to position the companies ideally in the new markets.
Instead of playing the catch-up game with this unknown monster, it is necessary that conscious and deliberate initiatives be made by the industry to tame it. The issues are many: How to master the technology and enable the new business environment? How do companies address the security and integrity issues in networked systems with diverse tools? As electronic markets cut across national boundaries, what are the security and legal issues involved? With the real-time access of information and the ease of electronic transactions, what are the implications for new and existing financial services and institutions? In an open, global,information-intense market , how would intellectual property rights be ensured? How can companies achieve effective performance by streamlining information flows and decision making through enterprise-wide Intranets? How would networked communities benefit from open collaborative systems? How is the vast body of information to be represented and managed over a corporate network to achieve profitable performance? What do the snazzy offerings of MultiMedia technology imply for next generation marketing? How should academic research position itself to address these issues, and how should entrepreuners allocate their investments in tune with these issues?
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